Website Maintenance Is So Important For Maintaining A Steady Internet

Website maintenance refers to all the various tasks needed to keep your website up to date-and working properly. It entails regularly scanning your website for problems, fixing any problems, and making necessary updates to your website. If you don’t have any idea of how these tasks are carried out, it’s best that you take some time out to do a little research on the topic. You may not be able to do this on your own; however, there are several website Maintenance companies out there that can help you out with this process.

When you set up a website maintenance plan, it will involve several different things. This can be once a week, once a day, or even every day. Your website maintenance plan can also involve updating the website with new content whenever it needs a few additions. You may also want to add new pages to your website regularly as well.

The next item in your website maintenance plan is making sure that you monitor the progress of your site. You need to know what changes are being made and how effective they are. Website owners track their progress on a number of different levels. There are a number of other things that you can track, as well.

An important part of your website maintenance :

Another important part of your website maintenance schedule is making sure that you have the necessary SEO tools in place. SEO refers to Search Engine Optimization. It includes things like link building, blog updates, press releases, and more. The more traffic you have coming to your site, the better chances you have of making a sale.

The last thing you need to do for your online business is to run a maintenance campaign on your website. This involves cleaning out the spam and other items that could cause issues with your search engine rankings. If you have a larger budget, you can elect to work with a third-party company to handle the maintenance tasks for you. If you don’t have a lot of money to spend, though, hiring someone to regularly check in on your traffic growth can help ensure that you’re able to offer your customers the quality experience they’re looking for.

The fourth part of maintaining your websites is to take care of any security updates that happen to your websites. Most security updates will be automatic, but there are some instances where you’ll have to manually download and install the update. It’s always a good practice to update regularly your antivirus software and firewalls as well so that you can stay one step ahead of the hackers who may try and infiltrate your networks and try to spread viruses to your other websites. You don’t want to let this happen, so be sure to regularly update these components so that you can keep your business protected.

website Maintenance

Important to regularly update the documentation:

Last but not least, it’s important to regularly update the documentation for your website. You don’t want to have any kind of security or functionality issues with the information that you’re providing to your users. This can also help you stay compliant with the latest SEO standards, which are becoming more strict every single day.

The most important, however, is to regularly maintain your SEO project. Your SEO project consists of several elements, including building links from other websites, optimizing your internal pages for SEO keywords, writing new and unique content for your blog, running quality control checks on your SEO specialist, and more. Therefore, it is important to focus on all of these components in order to get the best results possible. In most cases, it can be a good idea to hire an SEO company to provide you with some additional help when it comes to providing quality service for your website maintenance.

Also visit: SEO HK

10 Reasons Customer-Centric Businesses Should Hire Call Center Services

When should businesses outsource call center services to a BPO company? It ‘sits one of the common questions that every business thinks about. When a business is outsourcing its processes to a third party, either domestically or overseas, it is known as business process outsourcing. In 2013, the global BPO sector was estimated to be worth around 83 billion dollars; since then, it has witnessed a titanic surge in the business. Today it ‘sat at USD 245.91 billion. Thus, business process outsourcing is among the rapidly escalating industries. Various variables, such as cost advantage, risk minimization, utilization improvement, and high competency have contributed to the BPO industry’s massive growth.

The immense growth of the sector and the challenges businesses face delivering customer services lead businesses to hire call center services to meet their customer satisfaction goals. Handling demanding consumers, restricted budgets, irregular work hours and schedules, and client satisfaction are just a few of the difficulties this sector faces.

Why Should Businesses Consider Hiring Call Center Services?

In some cases, it is advantageous for a business formation to conduct all operations in-house. In others, it can make more sense to outsource one or more operations to a service provider that specializes in that operation

Businesses must encounter numerous obstacles when working for CAST goals and continually consider these challenges. Let’s check out some of the most common challenges businesses face and turn to outsource. 

  1. Shifting Shopping Trends 

Shopping trends have changed all across the globe because of the pandemic. Now more than 60% of people prefer to shop online. It has increased ticket volume and long wait-time in handling customer queries, resulting in poor services. As a result, it might significantly impact customer services, and thus businesses tend to rely on call center outsourcing.

  1. Rising Customer Expectations

Providing 100% client satisfaction has always been a challenging issue for businesses. However, customer expectations have skyrocketed due to various social media outlets and intensified market competition, posing a significant challenge for many companies.

  1. Limited Budgets

The budget is a critical issue that most companies face. Most of the time, outsourcing organizations are expected to produce the best possible for the least amount of money. As a result, outsourcing to BPO companies extracts the most value from a finite number of resources and budgets. 

  1. Health Challenges

Since most companies are located in different time zones, their resources may be available at any time of day. As a result, it can lead to substantial health concerns among employees and significantly reduce their productivity.

  1. Customers Expectations

For several reasons, the client may terminate the contract and hand over the project to your competitor at any point during the project. The cost of a sudden agreement termination can be high. Also, it can have a significant impact on most organizations.

  1. Lack of Talent 

Finding the right skilled people to work is one of the most challenging difficulties in the industry. According to a recent survey, just a small percentage of graduates are qualified and best fitted to work as professionals. As a result, businesses tend to collaborate with BPO companies to expand graduates’ skill sets and make them more fit for the work that support firms seek. 

  1. Employee Attrition

It’s worth mentioning that the BPO company has a high staff churn rate. Companies cannot persuade their staff to stay with them for a longer time, resulting in significant losses every time. In addition, hiring a new employee and training that person for the position is both time-consuming and costly.

  1. Networking Channels

In the last decade, the number of communication channels has surged. Apart from traditional phone calls and letters, people use social media methods to communicate messages. So, it becomes very challenging for businesses to decide which channel can be best for interacting with employees.

  1. Constant Disruptions

A poor internet connection, noisy phone lines, power outages, and other factors could cause the various operations to be disrupted. In addition, businesses typically operate on a 24-hour-a-day basis and are required to be available at all times. Therefore, such interruptions can be extremely costly and challenging for companies to handle processes.

  1. Brand Building and Equity 

It’s difficult for start-up companies to develop a long-term branding strategy that doesn’t stifle brand equity growth. In that case, they have to spend a lot more money on marketing than the average company—high employee turnover results in many disgruntled ex-employees, which increases the chance of negative reviews.

Bottom Line

Despite the challenges mentioned above, hundreds of businesses are in the market but, just a few have established themselves as key players. All market participants should consider examining existing call center services and determining what rules have allowed these businesses to thrive. The majority of these problems contribute to the increasing popularity of outsourcing support to a professional BPO company. When competition intensifies, and the line between IT and ITES blurs, the situation has a good chance of improving.

SEO Optimization in With The SEO Hong Kong Premier Company’s Strategy

The real SEO game started in the year 1996 when Larry Page and Brin Started building the most successful search engine till today.

What is the SEO?

The SEO company is the practice of increasing the number and quality of visitors to a website by improving ranking in the algorithms research. there are three types of SEO.

  • On-page SEO relates to the content on your website.
  • Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.
  • Technical SEO relates to non-contact elements of your website.

How Do Search Engines Work?

How does it do this? Well, there are a number of factors that go into determining which websites are the most relevant for a particular query. Some of these factors include the website’s content, its popularity, and how well it is optimized for search engines.
The basic idea behind search engines is that they help you find information on the internet. When you enter a query into a search engine, the engine scours through its index of websites and returns the most relevant results.

There are three main ways that search engines work: crawlers, bots, and spiders. Crawlers are programs that go out and automatically find new and updated pages on the web to add to the search engine’s index. Bots are programs that people use to interact with websites, and spiders are programs that crawl through websites looking for links to other pages.

Importance of keyword Research in SEO

When it comes to SEO, keyword research is one of the most important and foundational aspects. Just as with any other form of marketing, you cannot hope to be successful without first understanding your audience and what they are interested in.

Keyword research is the process of finding out which words and phrases people are typing into search engines when looking for information about a particular topic. It is essential to include these keywords in your website content, in order to help potential customers, find you online.

Keyword research is one of the most important, and often most overlooked, aspects of SEO. When you do keyword research correctly, you can identify the right keywords for your business, understand your competition, and find the right content ideas that will help you rank higher in search engine results pages (SERPs).

SEO Tools and service

SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. While there are many tactics that can be used as part of an SEO campaign, the focus is always on creating valuable content that will earn links from other websites.

SEO tools and services automate and improve many aspects of the SEO process. They can help to research keywords, track rankings, identify opportunities, and optimize pages for better search engine visibility.

SEO tools are a vital part of any online marketer’s toolkit. They help you analyze your website and its competition, identify keywords, track your site’s search engine rankings, and much more. The best SEO tools also offer a wide variety of features and are constantly updated with the latest changes to Google’s search engine algorithms.

 To connect your website with Google Search Console

In Google Search Console, add your website by verifying its ownership. You can do this by adding a verification code to your website or by uploading an HTML file to your server.

Connecting your website with Google Search Console allows you to see how Google views your website. It also provides you with insights into your website’s visibility and how your website is performing in

  Verify that you own the website by following the instructions provided. There are a few important things to keep in mind when connecting your website and Google Search Console:

  • Make sure you’re using the same Google account for both your website and Google Search Console.
  • search engine results pages (SERPs). Additionally, it can help you troubleshoot any indexing or crawling issues.
  • In Google Search Console, select the website you want to connect to from the drop-down menu on the left-hand side.
  • In the “Search Traffic

There are a few reasons why you might want to connect your website with Google Search Console. The main reason is so that you can track your website’s search engine visibility and performance.

When you connect your website with Google Search Console, you’re giving Google permission to index your website and collect data about your website traffic. You can then use this data to improve your website’s search engine visibility and performance.

The number of impressions and clicks your website receives from Google search to connect your website with Google Search Console:

  • Open Google Search Console. If you don’t have a Google account, you’ll need to create one.
  • In the top right corner, click Add Property.
  • Enter the website’s URL and click Add.
  • Verify your website by following the instructions in Search Console.
  • After verification, you’ll be able to see your website’s data in Search Console, including impressions, clicks, and average positions.

The real SEO game started in the year 1996 when Larry Page and Brin Started building the most successful search engine till today.

What is the SEO?

SEO is the practice of increasing the number and quality of visitors to a website by improving ranking in the algorithms research. there are three types of SEO.

  • On-page SEO relates to the content on your website.
  • Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.
  • Technical SEO relates to non-contact elements of your website.

How Do Search Engines Work?

The basic idea behind search engines is that they help you find information on the internet. When you enter a query into a search engine, the engine scours through its index of websites and returns the most relevant results.

How does it do this? Well, there are a number of factors that go into determining which websites are the most relevant for a particular query. Some of these factors include the website’s content, its popularity, and how well it is optimized for search engines.

There are three main ways that search engines work: crawlers, bots, and spiders. Crawlers are programs that go out and automatically find new and updated pages on the web to add to the search engine’s index. Bots are programs that people use to interact with websites, and spiders are programs that crawl through websites looking for links to other pages.

Importance of keyword Research in SEO

When it comes to SEO, keyword research is one of the most important and foundational aspects. Just as with any other form of marketing, you cannot hope to be successful without first understanding your audience and what they are interested in.

Keyword research is the process of finding out which words and phrases people are typing into search engines when looking for information about a particular topic. It is essential to include these keywords in your website content, in order to help potential customers, find you online.

Keyword research is one of the most important, and often most overlooked, aspects of SEO. When you do keyword research correctly, you can identify the right keywords for your business, understand your competition, and find the right content ideas that will help you rank higher in search engine results pages (SERPs).

SEO Tools and service

SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. While there are many tactics that can be used as part of an SEO campaign, the focus is always on creating valuable content that will earn links from other websites.

SEO tools and services automate and improve many aspects of the SEO process. They can help to research keywords, track rankings, identify opportunities, and optimize pages for better search engine visibility.

SEO tools are a vital part of any online marketer’s toolkit. They help you analyze your website and its competition, identify keywords, track your site’s search engine rankings, and much more. The best SEO tools also offer a wide variety of features and are constantly updated with the latest changes to Google’s search engine algorithms.

 To connect your website with Google Search Console

In Google Search Console, add your website by verifying its ownership. You can do this by adding a verification code to your website or by uploading an HTML file to your server.

Connecting your website with Google Search Console allows you to see how Google views your website. It also provides you with insights into your website’s visibility and how your website is performing in

  Verify that you own the website by following the instructions provided. There are a few important things to keep in mind when connecting your website and Google Search Console:

  • Make sure you’re using the same Google account for both your website and Google Search Console.
  • search engine results pages (SERPs). Additionally, it can help you troubleshoot any indexing or crawling issues.
  • In Google Search Console, select the website you want to connect to from the drop-down menu on the left-hand side.
  • In the “Search Traffic

There are a few reasons why you might want to connect your website with Google Search Console. The main reason is so that you can track your website’s search engine visibility and performance. Be On Top Of Your Competitors With The SEO Hong Kong Company formation.

When you connect your website with Google Search Console, you’re giving Google permission to index your website and collect data about your website traffic. You can then use this data to improve your website’s search engine visibility and performance.

The number of impressions and clicks your website receives from Google search to connect your website with Google Search Console:

  • Open Google Search Console. If you don’t have a Google account, you’ll need to create one.
  • In the top right corner, click Add Property.
  • Enter the website’s URL and click Add.
  • Verify your website by following the instructions in Search Console.
  • After verification, you’ll be able to see your website’s data in Search Console, including impressions, clicks, and average positions.

How to become an auto insurance agent for OSAGO

The OSAGO agreement can be concluded not only in the official representation of the insurer but also by contacting its representative. Consider the requirements for becoming an insurance agent in the auto insurance system, and the selection criteria for candidates who have expressed a desire to organize their business in this area.

Features of the broker and insurance agent professions

First, a little about the difference in terminology:

  • Agent – a private entrepreneur (individual); looking for customers interested in the insurance product, signing contracts.
  • Broker – An individual or legal entity that acts as an intermediary between the buyer and the seller of OSAGO, who has a license.

Given these circumstances, it is necessary to consider their functions and requirements for appointment.

The insurance agent acts on behalf of and on behalf of the insurance company: he sells its products, concludes contracts, draws up the necessary documents, and accepts insurance premiums.

Responsibilities of an insurance agent

In all ICs, including the OSAGO sphere, the functions of agents are similar. The representative of the insurance company must:

  • actively look for customers, convincing them of the expediency of concluding a policy, since the acquisition of an auto citizenship policy is a mandatory requirement of the law for every driver;
  • conclude OSAGO agreements;
  • act as an intermediary between the insurance organization and the insured;
  • comply with the terms of the policy and accept insurance premiums;
  • analyze the features of the client base depending on regional conditions;
  • prove the profitability of the transaction, focusing on the benefits of available insurance programs;
  • go home to conclude contracts or make a deal online, using electronic PTS;
  • when working with a client, take into account the peculiarities of his reaction, perception, and ability to remember;
  • achieve mutual understanding in order to interest the client in the subsequent conclusion of the OSAGO agreement;
  • draw up paperwork when selling a car citizen;
  • correctly calculate insurance premiums, conclude policies, and be responsible for their safety;
  • inform the consumer about the features of the offers and conditions of the cost of insurance, depending on the selected product;
  • in the event of an insured event, determine the degree of risk, taking into account the circumstances of the incident;
  • assess the risk potential of an insurance payment;
  • consider customer complaints in case of disputes;
  • monitor violations of the conditions, taking measures to eliminate them;
  • ana£lyze the degree of demand in the region for OSAGO insurance services, taking into account domestic and foreign experience in insurance activities;
  • Interact with representatives of other organizations working in the field of OSAGO.

Note! The OSAGO agreement is concluded in electronic form, using a special program. The level of computer proficiency and knowledge of the specifics of working on the Internet is especially important. An accidental error when entering data will be the reason for concluding a new contract or applying to the court.

To become an insurance agent, a future employee must know:

  • state documentation regulating insurance issues;
  • instructions and regulations on the conditions of insurance activities;
  • features of various insurance programs;
  • legal bases of insurance business in the field of OSAGO, taking into account differences in regions;
  • valid terms and conditions of insurance;
  • methods for calculating insurance risks with an assessment of the amount of compensation;
  • Principles of the market economy.

In order to work successfully with the clientele, the representative of the insurer requires knowledge in the field of psychology.

Insurance agent commission

The amount of the agent’s commission varies, depending on the chosen insurance platform.

The most common ones are:

  • Guru works simultaneously with six insurance companies. The amount of remuneration ranges from six and a half to twenty percent, depending on the UK and the region;
  • Banki.ru – the advantage of working in this platform for an agent is high commission payments made immediately after the conclusion of the contract, and the ability to work simultaneously with five insurance companies. The range of remuneration limits also depends on the insurer and the region, ranging from eight to twenty-nine percent;
  • Pampadu.ru – the platform involves working with the maximum number of insurers (seventeen). The commission, taking into account the company and the region, ranges from four to twenty-four percent;
  • Inssmart.ru – works with nine insurance companies that promptly carry out insurance. It takes up to three minutes to issue a policy. Recognized as the most reliable and comfortable. Commission of insurance premiums – from three to twenty-four percent;
  • SIB – specializes in OSAGO; other areas are under development. The commission percentage of agents ranges from four to fifteen percent.

A successful company formation agent of an insurance company is, first of all, a competent specialist with comprehensive knowledge of the promoted insurance product and methods of insurance protection.

Salary directly depends on the concluded deals. The average earnings of beginners are about twenty thousand Russian rubles. An experienced worker earns up to seventy thousand. The average amount is within three hundred thousand Russian rubles.

Education and experience

An applicant for the position of an insurance agent is required to have:

  • secondary, higher or incomplete higher education, full-time students are accepted;
  • experience with people;
  • high communication skills;
  • Resistance to stressful situations.

Each applicant wishing to become a representative of the OSAGO branch must provide a resume with a detailed description of personal qualities, education, and work experience.

Beginners in the field of OSAGO are trained. The courses last three days, without payment, remotely.

Other skills and personal qualities

The future insurance agent must have the following skills and qualities:

  • easy learning;
  • susceptibility to the assimilation of information;
  • the ability to find a common language in conditions of cold contact;
  • motivation;
  • knowledge of a PC and the ability to work online in computer programs;
  • well-delivered speech;
  • presentable appearance
  • the ability to avoid stressful situations.

A special skill desirable for an insurance agent is the ability to work with a common clientele base, forming a personal one.

How to get a job as an auto insurance agent in large companies

At the beginning of the work, the insurance agent should study the conditions offered by large companies, choose the most suitable one, and contact the representative office of the UK.

Basic conditions for employment

To become an employee of an insurance company, when applying for a job, a questionnaire is filled out, with a detailed description of personal qualities and work skills. Interviews conduct with the security service and photocopies of personal documents and resumes are provided. If you have experience, references from previous jobs will not interfere.

Based on the data provided and the results of the interview, the insurance company evaluates the candidate.

If a positive decision is made, an invitation is sent to the applicant, a bilateral agreement is concluded, and the agent starts working.

How to become a broker of Ingosstrakh for OSAGO

In order to start brokerage activities in an insurance organization, according to the legislation of the Russian Federation, it is necessary to obtain a license. This document is issued to an adult who meets the above conditions. A firm’s broker can be an individual or an organization engaged in intermediary activities between the firm and the insurance agent.

How to become an agent of an OSAGO insurance company in Rosgosstrakh

The work of an insurance agent is available to any person who has reached the age of majority, regardless of the place of residence, special education, gender, and age. He must send a questionnaire, pass an interview and conclude a contract.

RESO guarantee

To become an insurance representative of RESO Garant, you must:

  • dial the company number;
  • agree on the date of psychological testing and individual interview;
  • pass tests and an interview on the appointed day;
  • insure against an accident under the Personal Protection program;
  • complete a fourteen-day training course, with seminars and training on insurance issues;
  • after training, conclude an agreement order with partners of the regional company REKO-guarantee

To become an Alfa Insurance agent, you need to fill out a form on the company’s website indicating:

Any citizen of the Russian Federation who has reached the age of eighteen can become an applicant.

The insurance agent’s income is the percentage of the sale that he receives for each policy issued to the client.

Alpha Insurance

  • FULL NAME;
  • Email;
  • mobile phone numbers;
  • region of residence;
  • ways of communication.

The applicant is interviewed. If you have work experience, there will be no problems with enrollment. Newcomers are training and only after that, do they hire.

Single-agent or broker

A single agent or broker is a system that brings together various insurance companies that have signed an agreement between several parties and sell OSAGO policies to third parties.

The conclusion of a multilateral agreement is mandatory for all parties that are members of the PCA. Refusal to participate is regarded as a violation. Sanctions apply to the culprit, up to exclusion from the Russian Union of Motor Insurers, with blocking of the license for OSAGO.

Outcome

OSAGO insurance agent is not just an agitator and a seller of policies. Its main duty is to increase the insurance culture of the population, with an explanation of the importance of civil liability insurance. Thanks to their active work, it has become much easier to purchase an auto insurance policy.

How to Start SEO Consulting Business – Beginners Guide

SEO consulting professionals provide organic search engine optimizing tactics and improve a website from a virtual unknown to page one ranking. SEO stands for Search Engine Optimization. When people look forward to information regarding products or services on the web, they mostly use search engines. Google, Bing, Yahoo, etc are some of the popular search engines people use.

The websites that appear higher up on the results on the first page of the search engines are supposed to attract the most visitors. And here lies the scope of the SEO consulting business.

Starting an SEO consulting business is a very creative business whereby you can earn unlimited income while helping business owners and individuals attract more visitors to their websites. The service you provide will consist of analyzing clients’ websites and letting your clients know what could be done to get their sites to rank higher.

Here are the 8 Steps to Start SEO Consulting Business

Here are the 8 steps to starting a profitable SEO consulting company:

1. Learn the SEO Techniques

As an SEO Consulting service provider, your job will be to analyze clients’ websites and suggest to them what could be done to get their sites to rank higher in search engines.

If you are not an expert in website creation and SEO, there are a number of training courses you can take to acquire the knowledge and skills needed to start this business. You can also hire SEO experts to work for you. However, expertise in basic skills of website development and SEO is highly advisable.

2. Select SEO Consulting Services

As a new startup, it is extremely important to choose the SEO services you are going to customers. The services initially must be based on the expertise and skills you already have. Some of the services you can offer are as follows:

a) SEO audits

In-depth analysis of the client site’s on-page optimization and locating immediate areas for improvement.

b) Implementation guidelines

Guiding your client already mapped out strategies for development

c) Software recommendations

The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track, analyze and improve your keyword rankings. Help your client with the right solutions.

d) SEO strategy development

Creating an entire SEO plan as per maximum optimization of the budget

e) Keyword research and analysis

Keyword research is the most important aspect of the on-page SEO optimization process.  Preparing an in-depth report on keyword status analysis and guidelines for improving site rankings.

f) Link building Services

Helping your client in a better link-building process.

g) Redesign guidance

You can create a strategy document for the redesign of the client site if needed.

h) Content Provider

Presently, every business needs a dynamic website. To do that, one needs to post regular articles. Since business owners don’t find much time to write, they hire professional content writing agencies to provide them with relevant articles.

i) Retainership for quality assurance

Monthly retainers to guide your client’s SEO needs.

3. Create an SEO Consulting Business Plan

Like any other business, an SEO consulting company also needs a well-drafted business plan. This plan document works as a roadmap for the future courses of action and also is an important piece of document to arrange funds from investors.

Some of the basic topics to be covered in your SEO consulting business plan are the following:

  • Startup and recurring costs
  • Services to be offered
  • Target customers
  • Pricing plan
  • Hiring manpower
  • How do you plan to get customers

4. Name your Business

Select a catchy name for your SEO consulting business. The name must correctly manifest the services offered by the company. A properly coined company name not only helps in bringing more customers but also adds value to the brand personality of the company.

Furthermore, do not forget to check domain availability and book a relevant domain name for your upcoming website and register it of your own. It is important to select a similar business and website domain name so that customers can easily identify your SEO company both online and offline.

Learn More: How to Name Your Business? Step-By-Step Guidelines

5. Register your Business

It is essential to register your business if you want to run your company hassle-free and without a headache. Talk to the local competent authority or a local attorney in helping you to choose the right company structure.

As an example, if you are from the United States, forming an LLC will provide you with some extra benefits like protecting your personal assets. You can form an LLC of yourself or hire a reputed LLC company formation agent paying some extra fees.

6. Licenses and Permits

Another legal aspect that you must cover is procuring required licenses and permits to run a company in your locality. It is best to contact a local lawyer and get them.

7. Hire Skilled Manpower

The SEO consulting business is a big industry. There are many verticles to cover. For a beginner, it is almost impossible to cover all of them. As a result, you have to build a network of skilled personnel both in-house and on a contract basis. Identify the services and recruit them accordingly.

However, if you are a beginner with a low budget, hiring SEO experts will not be a good idea. A professional SEO expert will charge anywhere between $100 to $200 per hour. This can be a huge cost for startups. For new search engine optimization service companies, it is much better to outsource SEO project jobs to a reputed white label SEO service providing company.

8. Promote Your SEO Consulting Business

The first step in the process of promoting your business is to create a catchy logo. Imprint this logo in your marketing materials like business cards, brochures, and media kits.

The next important step is to invest in creating a website so that customers and reach you online. Mention all your services, about your company, a portfolio page, and contact details on your website. Since SEO consulting is essentially an online business, chances are more customers will visit your website to know more about the credentials of your company.

Frequently Asked Question on SEO Consulting Business

What You Need to Start SEO Consulting Business:

Anybody can start an SEO consulting business. However, the success rate of skilled professionals will be more. Some of the basic things you need to have are the following:

  • Expertise in search engine optimization methods.
  • A detailed website that advertises your services.
  • Computer with a high-speed Internet connection.

Is SEO Consulting Business Profitable?

You can easily run this business from home (or anywhere in the world with an Internet connection). It can be very lucrative. The start-up costs for this business are very low. Normally the service is a long-term arrangement as clients need to maintain their rankings. You can increase your earnings by offering additional related services such as website creation and website design.

However, SEO consulting business is an entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you.

Furthermore, one needs to be patient in your approach and continuously work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom they can trust.

Tamil Matrimony Traditions & Rituals You Need to Know

Tamil matrimony customs are typically conservative and traditional. Each Tamil group has its wedding customs, while the core events remain consistent. Weddings are getting shorter these days, and our Tamil marriage Customs are no exception. Most Tamil weddings still follow the old Tamil matrimony traditions.

Usually, weddings happen throughout the year, except for the Tamil months of Aadi, Margali, and Puratasi. Although recent changes have altered the marriage in Tamil society, arranged marriage continues to take its form.

Nakshatra Porutham

In Tamil matrimony, horoscope matching is important to decide on the wedding. Horoscopes or nakshatras play a huge role according to Vedic rules using twelve points or Poruthams such as Nadi, Yoni, Rasi, Gana, and so on. The matching of horoscopes helps to decide essential things in the wedding. And this includes the date and time of the wedding or muhurta.

Panda Kaal

Both the Tamil groom’s and bride’s sides perform this ritual. The two families go to a temple or may conduct a special puja at one of their homes to pray to God for the wedding to go smoothly. Typically, this is done the day before the wedding.

Sumangali Prarthana

This is a unique puja for Sumangalis, or married ladies, who participate in numerous wedding customs. These women are usually close relatives or family pals. The women grouped in odd numbers such as three, five, or seven, are dressed in traditional sarees. Following the puja, the bride gets blessings from each Sumangali. Afterwards, she presents them with gifts such as a saree or jewellery.

Pallikal Thellichal

Five or seven married ladies from the bride or Tamil groom or bride’s households paint earthenware pots with vermillion and sandalwood paste. Basically, each pot contains nine different varieties of grains or navadhaanyam and a small amount of curd. A Kolam, or traditional south Indian sand art design thought to bring good luck, is created in a designated location within the house.

Nischayathartam

Usually, this ritual happens at the bride’s side and begins with Ganesha puja. Following the Puja, the Tamil groom’s family hands over the bride’s attire, jewellery, and presents. The bride’s family provides the groom with clothing and gifts. The bride and groom then wear the dresses presented to them by their respective families. After that, the groom’s sister applies tilak and kumkum on the bride’s forehead. Meanwhile, the bride’s brother does the same to the groom. Later, the bride and groom exchange engagement rings in front of their loved ones.

Lagna Pathirikai

The procedure entails announcing the wedding and issuing a verbal invitation to the ceremony. After examining the couple’s horoscopes, the family priests choose the most auspicious time for the wedding, which they formally draught in the Lagna Patrika. The Lagna Patrika should explicitly state the names of the family members, the bride and groom, the marriage date, and the exact marriage time.

Vratam

The wedding day of a Tamil marriage ceremony begins at around 4 a.m. However, infants and children are not required to participate in the ritual. Only the bride and groom should attend the Vratam. They take their oath during this ceremony and then go to a temple. Vratam is due on the wedding eve.

Kashi Yatra

Guests begin to arrive after Vratam to carry out Kashi Yatra. The Tamil groom is on a representative tour of Varanasi. Historically, after finishing their schooling, males would travel to Varanasi to become sanyasis. The groom follows a similar tradition. He puts on a traditional dress and sandals while holding Gita.

He walks towards the entry profess, indicating that he is performing a Kashi Yatra, according to this tradition. The bride’s father now intervenes to prevent him from leaving the house so that he might marry his daughter and lead a happy life.

Oonjal

The swing ceremony is performed right before the bride and groom exchange garlands. This ceremony is associated with a lot of fun and vibrancy. The practice of exchanging garlands is universal throughout India. Guests and family members sing songs to spread joy throughout the gathering.

During Oonjal, the bride and groom drink a sweet nutritious drink made with bananas. Both household women prepare the drink together. The Tamilians sing traditional songs related to this festival, making the function more traditional.

Kanyadhanam

During Kanyadaanam, the bride must sit on her father’s knees as the pandit chants unique mantras during the event. After that, the bride’s father will hand his daughter to the groom. And entrusts his daughter’s care to his son-in-law in exchange for a pledge to look after his daughter.

Muhurtham

After the Kanyadanam ritual, the groom’s parents gift the bride with a nine-yard silk saree as a symbol of their acceptance of the bride into their household. Usually, this ritual represents the bride and groom working together to conquer life’s problems. The priest blesses the Thaali, and the groom ties the Thaali, which is the south Indian version of a mangalsutra, around the bride’s neck.

Saptapadi

The bride and groom hold hands and go around the sacred fire seven times. The pries repeat Vedic mantras that outline the seven holy vows of marriage. This ritual symbolises the start of the couple’s journey as husband and wife. Following that, the groom holds the bride’s left toe and keeps it over a grindstone. This shows the strength of their bond symbolically.

Reception

The ceremony is followed by a formal celebration in the evening with a rich vegetarian buffet for the guests. The newlyweds sit on throne-like chairs on top of a stage to greet all of the guests.

Maruveedu

The pair pays a visit to the bride’s family home three days after the wedding. They are greeted warmly and served a lovely lunch. The bride’s parents present the couple with clothing and jewellery. This ritual concludes the formal wedding celebrations.

How to Decorate Your Home

Moving into a new home can be one of life’s great joys, but it can also be a time of uncertainty, especially when it comes to decorating. How do you make your space look its best while reflecting your personal sense of style? Do it well and you’ll end up with a comfortable, happy home. Do it poorly and you’ll end up with a hodge-podge of furniture, fabrics, and paint colors that never congeal into a pleasing whole. With a little planning, and following the same steps used by professional interior designers, you’ll have a much greater chance of success.  

To reach the finish line, you first have to know where you’re going. 

Don’t Start in the Furniture Store

Many have heard the advice to avoid grocery shopping when you’re hungry because it leads to poor choices. The same holds true for furniture stores – don’t go shopping in a panic, just because you have an empty home. Yes, you need a sofa. But if you pick the pink-striped sectional just because you like it in the store, without taking measurements or thinking about the rest of the room, you’re stuck with it. The rest of the room will have to be built around that sofa, and if it’s too large for the space it will look forever awkward. 

Start in the room you’re looking to furnish, armed with a measuring tape and a notepad. 

Know Your Measurements

Matching the scale of furniture to the scale of a room is critical. A deep sectional sofa can easily overpower a small room and svelte chairs can get lost in a wide-open loft. Before you start designing, measure the length and width of each room you intend to decorate, along with the ceiling height and elements that could get in the way – stairs, columns, radiators, and other obstructions. It’s also a good idea to measure window openings, along with the wall space below, above, and to the sides of each one, to get ready for window coverings. 

“The first mistake most people make is that they buy things that are the wrong size – sofas that don’t fit in the room, sofas that don’t fit through doorways, tables that are too small, desks that are too big, nightstands that hang into the doorway,” said David Kleinberg, founder of the New York interior design firm David Kleinberg Design Associates. Carefully measuring your space can help avoid such problems.  

Create a Floorplan

Once you have the measurements of your room, it’s time to put them to use with a floor plan that gives you a bird’s eye view of the entire home. “Every job should start with a floor plan,” said Alexa Hampton, the president of Mark Hampton, the New York interior design firm founded by her father. “You need to know the space.” 

One option is to draw a floor plan the old-fashioned way, with paper, a pencil, and a ruler. However, most professional designers use drafting software like AutoCAD. In between those two extremes are apps that aim to make it easy for homeowners to create simple floor plans (some even automate measurements with your smartphone’s camera, but double-check those numbers), including MagicplanFloor Plan Creator, and RoomScan Pro.

Once you have the outline of the space, start experimenting with the placement of furniture, making sure that the footprint of each piece is scaled to match the size of the drawing. 

Decide How You Want to Live

This is the tricky part, and there are no right or wrong answers. Rooms can be traditional or modern, formal or relaxed, and visually warm or cool. “To the best of your ability, you have to try to discern how you would like to live in a given space,” said Ms. Hampton. “What will you be doing? How many people live there? Are there children? What are your ambitions for how you would like to live?” 

The decoration of a home for someone who regularly hosts large dinner parties, for instance, should be different from home for someone who eats out at restaurants every night. The person who plans to host lavish fundraisers should have a different living room than the person who dreams only of crashing in front of the TV. 

Copy the Pros

Look in design books and magazines, as well as at online resources like HouzzPinterest, and Instagram to sharpen your personal style. “Figure out the style that you respond to most,” said Brad Ford, an interior designer in New York City, and develop a dossier of favorite images. 

Once you have images you like, study the details, advised Mr. Kleinberg. “See where the pattern is used versus where solids are used, and where color can be used successfully or not,” he said. It will also help inform everything from the type of furniture you might like to a potential strategy for window coverings.  

Tape It Out

To take ideas on a floor plan one step farther, use painter’s tape in the real space to outline where the furniture will be placed on floors and against walls. 

“We use blue tape on the floor to box out different elements,” said Anne Maxwell Foster, an owner of the New York interior design firm Tilton Fenwick. “Where will the rug be? Does it need to be cut? How far is the coffee table coming out? Even though we have everything down to a sixteenth of an inch on a furniture plan, there’s something helpful about visualizing it in the space, and being able to walk around.”

Develop a Budget

There’s no getting around the math: If you splurge on an unexpectedly expensive chair, you’ll have less money available for the rest of the home. “You want to make sure you’re being strategic about how you spend your money,” said Mr. Ford. “A budget gives you a roadmap for how to divide the costs of things between rooms.” You can still make an exception if you find a one-of-a-kind dining table, he noted, but in order to pay for it, you have been thinking about where else you can cut back. 

Plan the Phases

Finishing drywall, refinishing hardwood floors and painting ceilings is all messy work. If at all possible, it’s better to have this type of work completed before moving any furniture or accessories into the space. 

Five Ways To Have A Dog And A Clean Home

In family debates over whether to get a dog or not, one of the most frequently referenced drawbacks of canine companions is the mess they create. Dog lovers know that a little mess is worth putting up with for the love, friendship, and entertainment that comes from having a dog. Numerous studies have shown dogs help improve both physical and mental health. However, even the most ardent dog lovers don’t love the dirt, fur, and other messes that come with it.

The keys, with any dog, are knowing how to prevent messes in your home in the first place and having the best strategies to clean them up when they happen.

This article will teach you five tried-and-true tips for keeping a clean home AND a furry pup.

1. Create an outdoor dog-cleaning station. 

How intensive your station needs to depend on the breed of your dog and how much it enjoys rolling around in the mud. Owners of large dog breeds know firsthand that the larger the dog, the bigger the mess. But even smaller breeds can track plenty of dirt and much into the house.

Stop the mess before it goes through the door by cleaning your dog outside after it’s gotten itself dirty. Sometimes this will be as simple as dunking your dog’s paws in water; for more substantial messes, you’ll need a hose, kiddie pool, and patience.

It’s also always a good idea to have towels on hand to dry off your pup before going inside.

2. Eliminate odors at the source. 

At some stage in their lives, dogs will have accidents in your house. Urine, feces, or vomit on your furniture or the floor doesn’t mean you have to replace the whole carpet for it to be clean again.

If your dog has an accident inside, it’s important to eliminate the smell completely so your dog doesn’t think that your rug is its new toilet. There are many enzyme-based cleaners on the market to choose from.

3. Invest in hair-removal strategies. 

The first item you’ll need is a solid vacuum cleaner. Usually, you get what you pay for, but if your dog is a heavy shedder, you’ll need a model with strong suction and a high-quality filter. To keep your living space in tip-top shape, vacuuming will become a daily routine. And by staying on top of the fur rather than letting it accumulate, this should only take a few minutes a day.

A second tool worth keeping on hand is lint rollers. Every pet owner knows the value of these small-but-mighty sticky brushes. Lint rollers are a great way to quickly brush off your furniture and clothes to address surface-level pet hair before it becomes a bigger problem.

4. Stick to easy-to-clean supplies. 

When it comes to pet supplies like toys, leashes, beds, and other items your dog uses regularly, you should find options that are easy to clean and won’t hold onto odors or stains.

Machine-washable toys are easy to toss in the laundry, and you don’t need to deal with the hassle of washing them by hand. And water-resistant collars and leads are easy to quickly wipe down in between deeper cleanings.

5. Control the clutter. 

If your dog has what seems like dozens of different toys it leaves lying around the entire house, wanting to contain them is an understandable impulse. You have a few options for how to go about this.

One is to buy a basket or two for toy storage. With some practice, you can even train your dog to put its toys in the basket!

Another option, though not feasible for everyone, is to create a “dog room” of the house dedicated to your dog’s toys and playtime. With a separate room, you can simply close the door when play is over and let the clutter stay out of sight.

Cleanliness with and around dogs is important not only for your sanity but also for the health of everyone in the household. But cleaning up after your pooch doesn’t need to consume your life!
Follow these five tips to keep your home sparkling with the least amount of effort.
Do you have a hack for keeping your dog from dirtying your home? Let us know in the comments below!

Top 10 Tips To Create A Beautiful Garden

You’ve looked at the blank canvas in the backyard long enough but how do you transform it into the garden of your dreams?

Creating a garden may seem overwhelming but it is easier than you think.

Here are our ‘Top 10’ tips and tricks to get you started, including:

  • Deciding on a style
  • Fashion or function?
  • Getting ‘arty’

Our top 10

Creating your own garden from scratch is exciting, if not a little daunting.

Time spent planning and thinking about how you and your family want to use this space will ensure you end up with a garden that meets your needs.

1. Choose a style

What kind of garden would you like?

  • Visit some ‘Open Gardens’ or drive around your neighborhood for inspiration.
  • Decide on a style you like that suits your home. A garden can add valuable $$ to your selling price if it compliments your home.
  • What sort of atmosphere do you want to create – a Bali-inspired resort garden around the pool or an English country garden for afternoon tea?

2. Function over fashion

While a beautiful garden is glorious, the space you have is valuable and it should meet the needs of you and your family. It should be functional but it can also be fashionable, depending on how you ‘style’ the essentials.

Make sure you have:

  • Room for a clothesline.
  • Lawn for the kids.
  • Relaxed seating and dining area.
  • A veggie or herb garden.
  • Privacy.
  • The time to care for it – some gardens require more maintenance than others.

Decide how much time you have available or want to spend on the garden.

3. Draw a ‘napkin sketch’

You don’t have to be an architect to draw up a rough plan.

It will help you picture the final layout of your garden.

  • Start by drawing up your yard.
  • Make a list of the critical features (functional elements), and position these first.
  • Use garden beds and paths to link the elements. Make sure these are wide enough to achieve the look you want.
  • List the plants or ideas you have for each bed (this could be a knee-high white flower hedge with purple flowers one meter high behind).
  • Mark North on your plan. This will be critical when it comes to choosing the right plants.

4. A picture’s worth a thousand words

Take photos of the plants you like and the look you wish to achieve, then visit a local nursery or garden center with your plan.

The staff should be able to advise you if the plants you like will fit in the position and area you have chosen – or they may suggest something similar that would work better.

5. Mass plant

Individual plants may look appealing but they don’t have the impact of a large group.

Mass planting (planting in groups of three or five – ALWAYS an odd number!) is a great way for new gardeners to create maximum impact with only a few different plants. It’s also currently in vogue in stylish gardens.

6. Maximise foliage

Flowers are lovely but between flowering seasons it’s the variations in foliage that keep your garden looking stunning.

Look for different colors, shapes, and styles of leaves. Try color co-ordinating plants in groups or swathes to create a picture that will shine all year round.

7. Seasonal interest

Flowers are just one way of celebrating the seasons. They are colorful and often fragrant but there are other ways to introduce seasonal interest.

  • Try to think of the colors you already have in your garden, and choose flower colors to suit.
  • Other plants produce fruits, berries, colored foliage, or vibrant stems.

Make a point of looking at other gardens throughout the year, and adapt some of the ideas you’ve seen for your own garden, to capture the best of each season.

8. Getting ‘arty’

Sculptures, collectibles, and old wares add personality to your garden. They can be used as a focal point or as a gap filler between seasons.

Don’t forget laser-cut metal or timber screens and wall panels and the like to add a touch of glamour to otherwise blank and unappealing walls or fences.

9. Water features

Whether it’s a bowl of water, a pond, or a fountain, water adds life, movement, and interest to the garden. The gentle sound of a fountain can be soothing and will help blank out external noise.

  • Spend some time looking for the right water feature for your garden.
  • Many now available at garden centers are lightweight and come with a low voltage submersible pump included. They are easy to install and create a lovely atmosphere in the garden.

10. Pre-planting checklist

  • Using your napkin plan as a guide, mark out the entire garden using a spot marker (paint spray).
  • Check that everything you want will fit, the garden flows well and you have enough room for plants.
  • Watch the sun travel across your garden during the day, so you can maximize its impact on the garden.
  • All the ‘hard landscaping’ like paths and paved surfaces should be completed first, before moving to the garden beds. This will minimize potential damage to your new plants.
  • When ready, dig up the garden beds and improve the soil before you begin planting.

The US Refuses to Fall in Love With Electric Cars

IN DECEMBER 2021, sales of electric vehicles overtook sales of diesel cars for the first time in Europe, as 176,000 EVs rolled out of car dealerships across the continent. At the same time in China, the country’s automotive industry announced that EV sales for the year had ballooned by 158 percent compared with 2020, as more than 3.5 million vehicles took to the roads.

These sales figures were not a blip. In Europe, EVs made up an estimated 14 percent of all new vehicles sold in 2021, according to the banking and financial services company ING. In China, it was 9 percent.

In the United States? Not so much. EVs made up just 4 percent of vehicles sale last year. While the world falls in love with electric cars, the US is holding out. If it’s not careful, the knock-on impact on the rest of the world could be huge. Transportation is the biggest single contributor to greenhouse gas emissions in the US, and the country in turn is the second-largest contributor to global carbon emissions.

“Since EVs use emerging battery technologies, they face several significant technical, economic, and social barriers to adoption, limiting EV penetration in the US,” says Pradeep K. Chintagunta, professor of marketing at the Chicago Booth School of Business, who with colleagues researched ways to incentivize EV adoption. Those barriers include resistance from consumers who are used to the ability to quickly fill up with gas and go, a lack of awareness of the strengths of EVs, and price problems: An electric Ford Focus costs nearly twice the amount of a gas-guzzling one.

“There’s one major protagonist who has influenced that: Donald J Trump,” says independent EV analyst Matthias Schmidt. Trump’s administration paused the adoption of EVs for four years, setting back the development in a country that was already lagging behind. Now President Joe Biden, who said in August 2021 he wanted EVs to make up half of all sales by the end of the decade, is building on the work done by the ZEV Alliance, a lobby group of 10 US states, and several countries to promote zero-emission vehicles.

But the EV industry in the US has had to start from scratch, and Bank of America forecasts that EVs will make up just 20 percent of the car market by 2030, rather than 50 percent. A large number of these vehicles are expected to be “compliance cars”—vehicles built by manufacturers solely as a box-ticking exercise to meet the strictest emission standards in the country, in California.

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“There are several major policies that drive electrification,” says Zifei Yang of the International Council on Clean Transportation, a US nonprofit organization. Strengthening fuel efficiency or CO2 emission standards are easy ways to promote EVs—and are notably two areas that the Trump administration was lax in enforcing, she says. The Biden White House is trying to catch up for a lost time by proposing a raft of new rules aimed at supercharging the EV rollout